After you have successfully created and published your Livingtree Give campaign, the next step is to effectively get the word out to let potential donors know about it!  If you are a novice at fundraising or a seasoned pro, this guide provides some best practices to promoting your online campaign.

For the best chance to receive the most donations for your campaign, it is crucial that you:

  • Immediately begin performing different campaign promotional activities after it has gone “live”

  • Perform campaign promotions activities on a consistent, scheduled basis throughout the duration of your campaign

In our experience, we suggest both "online” and “offline" activities to promote your campaign.  The following are some tried and true online and offline activities:

ONLINE – Utilize your Livingtree Give account tools to promote your campaign

  • Contacts Management Tool:  Load contact information into the system that you have for anyone and everyone that you know,.  After loading contacts, you will be able to use other features in your Livingtree Give account to communicate with potential donors.  Click here to learn how.

  • Communications Tool:  This is a robust system that allows you to send “mass-emails” to your contacts, notifying them of your campaign (Note: If you are not part of a school district, the Communications Tool is not included with your account).  You can create beautiful HTML emails, with a link or a button, routing donors to your campaign.  We suggest sending your mass-emails regularly, in a "drip" format (IE – weekly), so potential donors are continuously reminded that your campaign is active.  Click here to learn how.

  • Promote/Email Tool:  This is a good option if you do not have the subscription to the more robust Communications Tool.  This a “lite” text format mass-email tool that allows you to send quick and simple mass emails about your campaign to contacts.  Click here to learn how.

  • Social Media Sharing:  Sharing your campaign via social media is a quick and easy way to get the word out about your campaign.  Here are two ways to promote campaigns on social media using your Livingtree Give account: 

  •  During the creation of your campaign (on Step 4), share your campaign with your friends, followers and connections via social media.  Click here to learn how.

  • Ask your donors to share via social media:  You might be surprised at how many donors want to help you promote your campaign.  Adding instructions within your campaign’s description and asking them to like/share via their social media accounts is an easy way to passively get the word out. Click here to learn more. 

  • Campaign “Updates” Tool:  This tool allows you to send a quick email update about the status of your campaign to those who have already donated to your campaign.  This is a great way to keep your donors engaged on your campaign and to continue sharing it while it is active.  The update is actually sent and displayed on your live campaign.  Click here to learn how. 

OFFLINE – Go grassroots with traditional methods of campaign promotion

  • Word of Mouth:  This is the easiest way to get the word out about your campaign.  Become a "walkie-talkie” and talk to everyone you know and meet about your campaign.  Using the URL from the "Copy Link" section on your campaign, print out “half-page flyers” with the name of your campaign, as well as its URL and hand them out to everyone!  Mobilize your ground team - friends, family, work colleagues, etc so you reach everyone they know too!

  • Distribute Flyers:  Let parents and family know about campaigns by sending flyers home with students.  Include your campaign's title, images or drawings, description and URL. Send these out on a “drip” basis to keep your presence out there.  Tip: Get your students involved by having them help you create the flyers - They will be excited to bring them home!

  • Make Announcements:  If you can, make an announcement (or several) about your campaign over your school's public announcement (PA) system, at school or local events, meetings, etc.  Think of creative ways to engage students like performing a "skit" or  recording a “commercial” about your campaign.  Be sure to mention your campaign’s URL!  

  • Put up Posters:  Notify staff, parents and school visitors about your campaign by placing posters around the campus: in the front office, cafeteria or gym (particularly if any public meetings will be held there), etc.  Keep your campaign in front of potential donors…Remember, out of sight – out of mind!

  • Create Competition:  Creating competition around your campaign is a great way to energize others about your campaign and keep the “buzz” going!  This ultimately leads to more funds being raised.  Below are a few ways to setup some competition around your campaign.

  • Contests – Schools could hold contests amongst grades, classes, etc with prize(s) for winners (IE - most funds raised) that could include parties, gifts, field trips, a day of wearing crazy costumes and more.  Have fun with it!

  • Drawings - If you are a teacher, try setting up drawings for students who have helped to raise most donations. Teachers have many ways to reward students!

  • Enlist and mobilize a Fundraising “Ground” Team:  Whether it be other teachers, school staff, PTA members, friends and or family members, the more people that you can organize to help you promote your campaign, the better!  Force multiply your promotions efforts by enlisting your kids, family, friends, co-workers….anyone willing to help!  Delegate promotion activity tasks like posting flyers, posters, etc.

Second, be strategic with your activity by following a Campaign Promotions Timeline or Calendar – Now that you know what effective promotional activities are out there, execute them like clockwork by setting up and following a Campaign Promotions Timeline or Calendar.  This can be as simple as writing out a plan (IE - campaign promotional activities, and the timeframes or dates) on a piece paper.  Or, it can be a more formal calendar in electronic / automated form, such as setting up events with reminders in your online calendaring tool (IE - Google Calendar, MS Calendar, etc).  

Here’s an example of a 4-week Campaign Promotions Timeline:

Week 1:  

  • Load contacts into Contacts Tool

  • Draft and send “Week 1” mass-email via Communications Tool

  • Share campaign via my social media feeds

  • Post campaign posters within school

  • Print and send campaign flyers home with students.  Hand out flyers at any events

  • Announce campaign on school PA system (if available)

  • Setup fundraising contest for students

Week 2: 

  • Send follow-up “Week 2” mass-email reminder

  • Post campaign flyers at local businesses.  Hand out flyers at events.

  • Notify students of current contest standings

  • Post a campaign update to past donors, including how much raised and time until campaign ends

Week 3:

  • Send follow-up “Week 3” mass-email reminder

  • Send follow-up “reminder’ flyers home with students.  Hand out flyers at any events.

  • Post follow-up “reminder” share via my social media feeds

  • Announce campaign reminder on school PA system (if available)

  • Notify students of current contest standings

Week 4:

  • Send follow-up “Week 4” mass-email reminder

  • Send follow-up “reminder’ flyers home with students.  Hand out flyers at events

  • Post a campaign update to past donors, including how much raised and time until campaign ends

  • Post follow-up “reminder” share via my social media feeds

  • Notify students of current contest standings

Coming out of the gates quickly and letting everyone know about your campaign with activity once it has been published is crucial to your campaign’s success!  Further, executing your activity effectively by following a pre-planned set schedule, puts your campaign in front of the most potential donor, for the most amount of time.  This gives your campaign the best chance to raise the most funds, ideally ending in its goal being met, and better yet, EXCEEDED!

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