Once your campaign is approved and published, it’s time to promote it. In general, it’s best to:
Create a mix of promotional activities.
Perform the activities on a consistent, scheduled basis.
Use both online and offline activities to reach a wide audience, as described below.
Destiny Fundraising Manager offers these online tools:
Contacts feature: Add, import, and manage contact information for the people who could support your campaign. Contacts can be people you know (such as friends and members of your social groups) and people you don’t (such as local business owners).
Tip: First, add the contacts who are likely to donate and/or help promote your campaign (such as people you know).
Promote/Email feature: Send emails to your contacts. You can schedule when the system sends them.
Social media sharing: Share the campaign with your friends, followers, and connections on social media platforms.
Leaderboard: Create friendly competition with a leaderboard of donors.
Offline activities include traditional, grassroots efforts to get the word out, including:
Printed flyers: Create your own, or print one from Destiny Fundraising Manager with the campaign’s QR code for users to click and donate.
Word of mouth: Mobilize a team of friends, family, and colleagues who can donate and tell others.
Announcements: Draft a message for your school’s public announcement (PA) system, or to be read at local events and meetings.
Performances: Ask students to perform a skit or record a commercial for the campaign. Get creative – just be sure to include the campaign’s URL!
Posters: Place posters around your campus, such as the front office, cafeteria, gym, and any area the public congregates for meetings or events.
Contests: Try a competition between grades or classrooms. Whoever raises the most could receive a pizza party, field trip, wear-your-pajamas-to-school day, or other fun prize.
Create a timeline or calendar to put your activities in action. You can just write out a plan, or schedule activities electronically with an online calendar tool, such as Google or Microsoft Calendar. By following a pre-planned set of promotion activities, you can maximize donation opportunities throughout the campaign.
Example of a 4-week campaign promotion timeline:
Week 1:
Import your contacts.
Draft and send a mass email to your contacts to introduce the fundraiser.
Share the campaign on social media channels.
Post campaign posters in your school.
Print and send campaign flyers home with students. Hand out flyers at events.
Announce the campaign on the school’s PA system.
Set up a fundraising contest for students.
Week 2:
Send a Week 2 mass-email reminder.
Post campaign flyers at local businesses. Hand out flyers at events.
Notify students of current contest standings.
Post a campaign update to past donors, including how much was raised and the time until the campaign ends.
Week 3:
Send a Week 3 mass-email reminder.
Send follow-up ‘reminder’ flyers home with students. Hand out flyers at events.
Post a follow-up reminder on social media channels.
Announce campaign reminder on the school’s PA system.
Notify students of current contest standings.
Week 4:
Send a Week 4 mass-email reminder.
Send follow-up ‘reminder’ flyer home with students. Hand out flyers at events.
Post a campaign update to past donors, including how much was raised and the time until the campaign ends.
Post a follow-up reminder on social media channels.
Notify students of current contest standings.
For additional help, contact support@livingtree.com.